"Reduce direct sunlight without impeding visibility!"
"Additionally - prolonged sun exposure accelerates the effects of aging and increases your risk for developing skin cancer. The Wiser Sun Visor is a MUST HAVE for anyone concerned about protection from harmful UV rays. This unique device attached easily to any traditional hat brim and instantly increases the amount of shade the hat provides. A carrying case and carabineer ensure that you can keep your Wiser Sun Visor close by for when you need it most. Keep your skin looking young, healthy and out of the sun with the Wiser Sun Visor!"